New Games Label Preparing To Make A Fundamental Change To Living Games Publishing

LONDON 11 AUGUST 15:00: In their mission to shake up the publishing of Living Games, Fundamentally Games announced the launch of the Jetpack Collective, a new player-focused arm of the business.

Fundamentally Games continues to work supporting developers to control their own destiny and bring their Living Games to live service. Introducing the Jetpack Collective makes it possible to focus on igniting the imagination of the players and offer them enduring experiences that they can fall in love with over and over again.

The Jetpack Collective’s mission is to connect with all of the players and make sure that they can get the best live-ops experience with great games made by passionate and talented game developers. Power To The Players.

”We are extremely excited to launch our consumer-focused side of the business”, says Oscar Clark, CEO at Fundamentally Games. “We have been working closely with our developer partners to evolve their ambitious game ideas into services, and are delighted to now take this next step in our transformation to bring those games live.”

The Jetpack Collective will announce their first title on the 16th of August. 

About Jetpack Collective: 

We are the Jetpack Collective.

We publish games that keep on giving, that you fall in love with over and over again.

We believe in games that ignite the imagination, sustains meaningful stories that we all want to share and that evolves with all its players.

We elevate game makers who care about what players think, say, feel and do.

Power to the Players

For more information on the Jetpack Collective, visit

About Fundamentally Games

Fundamentally Games Ltd was founded in 2019 to focus on bringing games to live, helping game developers with managing live operations to scale their game. Their engagement-led strategy aims to scale games faster by getting more players, doing more things, more often and for longer. Now offering publishing and UA funding with a commitment to transparency and genuine partnership with developers.

In March 2021 Fundamentally Games announced their UA Testing Program where they can fund testing and support for games early enough to make a difference.