We love live games


We love live games


We love live games

Fundamentally Games is dedicated to helping bring amazing, sustainable experiences for players. We have seen first hand what happens when you give players a reason to keep playing and investing in the games they love.
We are driven by two things: Curiosity and Tenacity.
We love exploring everything about games and players, and have an insatiable desire to know why and how we can continuously improve. This is combined with a stubborn commitment to deliver and the grit to realise the best outcome given the available resources. These values give us the perfect mindset to deliver on our mission to help your team get more players, doing more things, more often. 
Come and chat to us on Discord!
Ella Romanos
Chief Operating Officer

Since 2008 Ella has been helping build and manage games development teams and projects, having started out as a programmer and co-founding game development studio Remode as a graduate.

Prior to Fundamentally Games, Ella spent 6 years consulting with game developers, investment funds and games related organisations, and has a deep understanding of the resources, funding methods, processes and commercial considerations of taking games to market. She has been directly responsible for releasing over 50 games, and has acted as head of studio, executive producer and advisor for many organisations, most notably, Pinewood Film Advisors, Agatha Christie Ltd and Altara Games Fund.

Ella also acts as a mentor and has provided input into academia including undergraduate and masters courses across the UK, and writing content and exams for AQA exam board’s games courses. She has been twice mentioned as MCV’s UK Top 100 Women in Games, named in Develop’s ‘Top 30 under 30’ and has sat on the board of directors of UKIE, the UK trade body for games, for 5 years.

Oscar Clark
Chief Executive Officer

Oscar is a pioneer in mobile and connected games. He has been working with online games since 1998 running BT’s online games platform, Wireplay. Since then, he has been global lead for games for Hutchison Whampoa and their mobile operator Three in the UK, the most successful mobile games platform in terms of revenue per user in the world in 2005. He was also Home Architect for Sony’s Online Virtual World, PlayStation Home and evangelist for Unity Ads, one of the most successful advertising networks in games.

Prior to Fundamentally Games, he spent nearly 10 years consulting and working with a wide range of teams, most notably Unity, helping to communicate how to deliver effective monetisation, game development and live services.

He literally wrote the book “Games as a Service” which was published in 2014 by Routledge. and is sought after speaker, host, and moderator at major games industry events around the world.

Adam Betteridge
Co-founder and consultant

Adam brings over 20 years’ experience in senior management and consultancy from across the creative, digital, financial services and property sectors. Over this time, he has worked in both senior management and consulting roles for various funds, institutions and accounting firms leading to the successful funding of over 60 businesses across these sectors. He also co-founded the Authentic Media Group in 2011, and Fundamentally Games Limited in 2017.

In his free time, Adam is active in the charitable sector including as a founder member of volunteer led fund-raising group Bear-Patrol which in 2015 was awarded the Queens Award For Voluntary Service – the ‘MBE for volunteer groups’. He enjoys singing, hiking and cycling, and plays softball for the Brighton Beachcombers Softball Club.

Glyn Fairweather
Design Director

Glyn entered the industry at Jagex in 2011 just as the company was changing their live operations and monetisation strategies. Glyn positioned himself as an instrumental player in a breakaway team that went against orthodoxy in Runescape to design and develop new free to play mechanics and systems.

His passion for GAAS led him to Space Ape Games, where his role included end-end delivery of all Live Game features and content design on Samurai Siege. Glyn was also the LiveOps designer for FASTLANE; delivering a highly ambitious launch event and producing evergreen LiveOps content to allow the game to continue to run in live-ops mode without a designer.

He later joined social media & AR start-up LoveShark, setting out design philosophy and establishing a workshop process to deliver a stream of prototypes before working in tandem with UX designer to flesh out player experience for their platform.

Ashley Cook
Marketing Manager

Ash started his marketing career in 2015 working on events, with a particular interest in the music industry and moving to projects with artists including Lana Del Rey, Barenaked Ladies, Idles, 50 Cent, Disturbed, Kano, Meshuggah and more.

He moved to agency-side Media Planning in 2020 working on games focused campaigns including Nvidia, Logitech G, Astro, Blue, Rebellion, and Raw Fury before joining Fundamentally Games in 2022.

He has a love for FPS games, heavy music, and plays guitar in an up and coming metal band while booking for Radar Festival in Guildford.

Cissy Biri
Game Producer

Originally from Greece, Cissy moved to the UK in 2006 to pursue a degree in Computer Science at King’s College London and has been living here ever since. She entered the games industry as a QA Tester in 2010 but later decided to take a year out to pursue a Master’s degree at Birmingham City University’s Gamercamp programme. Right after graduation she joined Rockstar North as a producer, working on critically acclaimed titles as such Red Dead Redemption II. 6 years later she joined the team here at Fundamentally Games.

In her free time, Cissy loves playing video games but also spending time with her two cats. She enjoys being active by running and cycling. Language learning is another one of her passions; other than English (obviously!) she can speak Greek, French, Italian and Japanese.

Ben Moss
Business Development & Marketing

Ben first got hooked on games through Diablo 2. His consistent interest in the gaming industry turned competitive when he kicked off a Dota 2 Tournament (Delota Tournament) event which became international participants and was sponsored by ZOWIE. He also played in the University of Nottingham’s Dota 2 and Overwatch varsity teams, balancing playing and his studies.

Taking part in Cosplay, competition and event organising helped him to understand that marketing and community participation / building  is an essential aspect of the industry. He started out studying history but switched to studying Marketing and found ways to tie together his love of games into a career, joining Fundamentally Games as his first industry role.

Stephanie Field
Publishing Assistant

Stephanie studied Digital Art and Technology at Plymouth University and won a prize for her dissertation on AI. She has a diverse interest in games including RTS titles such as Age of Empires 2, however her interest in graphics and web development came out of applying her creativity in games like Neopets and The Sims.

Prior to joining Fundamentally Games she spent time working on developing digital art as well as physical packaging. Now she gets to combine her love for games, talent for art and methodical mindset to helping game teams prepare their titles for release. In her spare time she remains very interested in art, AI and 3D printing as well as collecting old DS/PSP and Wii games.

Nathan Mapunda
QA & Junior Producer

Nathan was born in Zimbabwe but has spent most of his life growing up in the UK. He studied Business Management at Manchester Met University. He originally joined Fundamentally Games through the UK Government’s Kickstart Scheme (supported by IntoGames and UKIE).

Nathan has a natural curiosity and a drive which combines with his love of games. He enjoys the way that games always tap into the imagination, allowing us all to recapture a sense of child-like wonder, which to no surprise led to a life-long ambition to work in the Games Industry.

QA allows Nathan to explore the ‘little details’ across many different games across many genres, genres that he may have never considered previously, feeding his curiosity and ambition to make his mark in the industry.

Martin Thomas
Data Analyst

Martin studied Mathematics at university where he developed a passion for data and its integration into real world applications. For his master’s thesis, he reviewed how data is applied to models of wildfire spread.

He loves the impact that responsible data collection can have to improve the process of creating and updating live games for the benefit of players. With this in mind, he is enjoying working with the team at Fundamentally Games who appreciate the respectful application of both data and player privacy, across multiple media and gaming platforms.

Martin has always enjoyed gaming, having grown up watching his older brother play games before he could play himself. This evolved into a lifelong hobby of playing games across consoles and genres, with a preference for RPGs and anything he can sink many hours into.

Lara Lowndes
Influencer Manager

Lara has always had a passion for video games and spent much of her childhood playing The Sims franchise with her older sister, although much of it was spent watching her sister play rather than playing herself. This led naturally to being an avid viewer of video game and live stream content.

Lara started as a content creator in 2020, streaming games such as Planet Zoo, Skyrim and Special Effects make-up tutorials. It was throughout this process she found a passion for all things stream and content related. She later began focusing on her partner’s stream, becoming his social media and community manager, finding sponsorship opportunities and growing his community. Utilising these skills and newfound calling, she undertook a website coding course and earned a work experience placement at Fourth Floor Creative to gain industry experience that has allowed her to a deeper understanding of what is needed for influencer management.

Combining her love of gaming and streaming, Lara is excited to learn and thrive at Fundamentally Games in her first paid industry role.

Elliott Clark
Video Editor

Elliott started making films with a spare camera phone aged 10 and found a talent for writing and editing video content. He was exposed to games from a very early age and taught himself to use PowerPoint to create choose-your-own path stories.

He studied Film Making at University of Sussex and uses those skills to edit video and audio content for the team, most commonly the short 30s trailers that we use at Fundamentally Games to test, launch and promote all of the games we work with. He is an aspiring writer and has been working on a series of books which play with time, space and perception mangling adventures since he was 8 years old.

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