Love for Live

Fundamentally Games is dedicated to helping bring amazing, sustainable experiences for players.  We have seen first hand what happens when you give players’ a reason to keep playing and investing in the games they love. We are driven by two things:  Curiosity and Tenacity.

We love exploring everything about games and players, and have an insatiable desire to know why and how we can continuously improve. This is combined with a stubborn commitment to deliver and the grit to realise the best outcome given the available resources. These values give us the perfect mindset to deliver on our mission to help your team get more players, doing more things, more often, for longer.

Meet the Team


Chief Operating Officer aka ‘Tenacious-E’

Since 2008 Ella Romanos has been helping build and manage games development teams and has a deep understanding of the resources, processes and commercial considerations through being directly responsible for releasing over 50 games.

She has also worked with a range of investors supporting grant applications as well as debt, project and equity funding, leveraging her experience in production, fundraising and company strategy. 

She has been twice mentioned as MCV’s UK Top 100 Women in Games, named in Develop’s ‘Top 30 under 30’ and has sat on the board of directors of UKIE, the UK trade body for games, for 5 years. 

Chief Strategy Officer aka ‘The #GAAS Man’

Oscar is the bearer of one of the most recognizable hats in the games industry; and has a reputation for hosting, speaking and moderating at games industry events around the world.

He has been working with online games since 1998 running BT’s online games platform, Wireplay. Since then he has been global lead for games for Hutchison Whampoa and their mobile operator Three in the UK, the most successful mobile games platform in terms of revenue per user in the world in 2005. He was also Home Architect for Sony’s Online Virtual World, Playstation Home and evangelist for Unity Ads, one of the most successful advertising networks in games.  

He literally wrote the book “Games As A Service” which was published in 2014 by Routledge.


Emelie started in the industry in 2019, after graduating that summer from Abertay University with an honours degree in Game Design and Production. Prior to joining Fundamentally Emelie was business developer for the startup Pocket Sized Hands and leading a project developing a patient focused app for MacMillan Cancer Research. She was a student ambassador for 2 years and frequently represented Abertay both nationally and internationally at events such as Open Days, EGX and AAAS. She was also the president for Abertay Game Development Society and founded the ‘Midsummer Jam’, an annual game jam focusing on sustainability and accessibility.

Game Design Analyst

Glyn joined the Industry Placement scheme at Jagex in 2011 straight out of University; just as the company was changing their live operations and monetisation strategies, where he found himself working with the design leads on a number of games during development. Glyn subsequently realised his ambition to make the transition to focus on game design by joining Space Ape Games, where his role included end-end delivery of all Live Game content on Samurai Siege as well as planning live-content for Fastlane. He later joined Social Media + AR startup LoveShark running workshops and testing prototype ideas as well as looking at core game mechanics. His graduation highlight was receiving the Chancellor’s Prize from Professor Xavier himself, Patrick Stewart.

Business Development

Eddy started in the games industry in 2001, working with some of the early innovators such as In-Fusio and Digital Chocolate. He remains a passionate supporter of the French games development scene and through the regional cluster (Atlangames) where he was Senior Business Manager. He also continues to support games teams as a freelancer through business development. Over the years he has lost track of how many games he has worked on (it’s in the hundreds!) doing sales, communication and marketing. He is a massive football and basketball fan, and when he was young he was pre-selected as a cadet for the French national soccer team.



We brought on Ella and Oscar at Fundamentally Games early last year as we wanted to make sure, as a new studio, that we were making the right decisions around our live-service and monetization planning for our in development title, NeuroSlicers. Ella and Oscar did an amazing job of opening our eyes to potential revenue streams we hadn’t considered while also making sure that we planned our infrastructure, analytics pipelines and overall liveops properly, far enough in advance, to minimize risk and allow us to then focus on just creating an awesome experience for our players.

Justin French, Founder & CEO, Dream Harvest

Last year Jagex commissioned Fundamentally Games to help us in our quest to deliver leading world class LiveOps across our portfolio of games including RuneScape. Ella and Oscar ran a masterclass in Monetisation Training and Advanced Monetisation Design. These were awesome sessions which delved deep into the topics with a unique and informed perspective. I received great feedback from the whole team and I was personally extremely impressed by the level of actionable ideas, practical advice and helpful takeaways, for example how to create a framework for driving innovation. The day was fun and inspiring and Oscar and Ella did a superb job keeping the workgroup engaged and enthusiastic. I’d happily recommend the masterclasses to designers, developers and product managers looking for new ways to deliver great value to their players.

Matt Casey, Senior Product Manager, Jagex Game Studio

We really valued the expertise Oscar from Fundamentally Games brought to the table. As a newbie to the gaming for good arena, The Children’s Society was looking for support to explore how gaming could work both to engage new audiences for action, but also how it could be used to reach out to vulnerable young people who might not engage with traditional support services. We received such value in Oscar’s knowledge about the market, the strategy, the best practice and understanding how an organisation can apply gaming theory to their fundraising.

Kirsten Naudé, Director of New Ventures, The Children's Society